How to set Ads 101 How to shoot ads on Facebook and Instagram
Nowadays, social media on the online world can not only allow you to communicate with each other, but also can be an e-commerce business. It depends on the way of thinking content of each person, including presenting good quality products to customers who want to order products, but believe it or not, for some reason, it is not enough to make other customers reach sellers in large quantities and quickly. Therefore, advertising comes into play even more. Before advertising on social media, be it Facebook or Instagram, it is important to understand that people who consume online media tend to focus mostly on viewing photos or videos. Especially Gen Z people who take no more than 8 seconds to consider the media, if it is not, it will scroll through immediately, so making long ads or content is not suitable for people in this day and age. Today, we will introduce how to set ads on Facebook and Instagram to entice customers to like, share, and Follow more of your Page
• Keep Facebook and IG ad campaigns together
According to Hootsuite statistics, in 2020, Thailand accounted for 75 percent of the total internet usage and Facebook is the 8th most used application in the world with a total of 47 million accounts, while 98 percent of Facebook users use it via mobile devices. It has been found that 1 in 5 minutes of time spent on smartphones is spent visiting Facebook and IG, so if you want to advertise successfully and reach as many customers as possible, you should choose to advertise on Facebook and IG in the same campaign. Frozen seafood Facebook ads may focus on order information, but on IG, they may focus on building brand image and awareness with eye-catching videos.
• Align Facebook ADS objectives
The Awareness category focuses on the target audience to be aware of store advertising, which can reach people in large quantities and at the lowest cost.
Consideration: This ad focuses on engagement with people who see it, such as engagement, app installs, video views, messaging, etc.
Conversion category: The objective of this category is to motivate people who see your ads to take certain actions, such as following your website to see traffic or making purchases, etc.
Before choosing an advertising objective, you must first ask yourself what your business goals are, such as making and transporting frozen food. Frozen seafood for retail or wholesale penetration to any group of customers before taking action, including down must be measurable. Some ads can reach a lot of people, but the response to sharing or sending messages, comments to the page may be small, so design appropriate content to help reduce advertising costs without conflicting with the content rules and regulations of the service provider.
• Define campaigns and ad sets
After determining the purpose of the advertisement. The ad settings must contain information in three parts: campaigns, ad sets and ads in order to form a complete Facebook Ads. A boost post ad is the creation of 1 campaign, 1 set of ads, 1 ad. Therefore, in designing an advertising campaign, you should provide at least 2 ad sets, because nowadays there is a lot of competition and competition, so the opportunity to do post ads is difficult. When shooting commercials, it is important to study and pay full attention to get better results.
• Optimize your budget
CBO or Campaign budget optimization is a new way to adjust the budget of Facebook ad campaigns. What needs to be done is:
- The target audience must be approximately the same.
- Set a budget to fit
- Don't create too many ads.
- Split ad sets by Marketing Funnel
- Re-Target
Many people may question why they need to re-target because shooting ads to new groups should get more new customers than before. But did you know that it will make ads more expensive than before, because Facebook charges ad rates based on the number of times, so spending money on Facebook ads in the past and today will see different results? Shooting ads to groups that interest us or existing customers can shoot repeatedly on a smaller budget while potentially achieving better results. The re-target method has been around for a long time, but many people may not know, as can be seen from ads on social media and websites, only happening on Facebook. All that's important is that you set up your audience. They are groups of similar size. It will make your advertising effective.
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